Twitter threads are a critical step in growing your audience. You can use them to grow followers, build authority, and take a deeper dive into a topic.

Your Twitter thread will suck without a killer hook.

The hook is the most important part.

It makes the reader stop scrolling and read on.

Here are 7 of the best hooks to help your thread get the attention it deserves:

1: Make it attention-grabbing.

A good thread hook should be:

• scroll-stopping
• relevant
• concise

Grab the reader’s attention.

Make them want to read more.

See this by Dan Go:

2: Be clear about who it’s for.

Make sure your hook is relevant to your audience.

If they read the hook, they need to know the thread is for them.

That compels them to read on.

See this by Jesse Pujji:

3: Keep it brief.

A good hook should be short and to the point.

Too long and you’ll lose their interest.

Don’t flood them with information.

See this by @KateBour:

4: Use strong visuals.

A compelling image can be a scroll-stopper.

Make sure the visual is:

• relevant to your hook
• supports your message

See this by Sahil Bloom:

5: Do the unexpected.

Break the mould to get your reader’s attention:

• Humor
• Surprise
• Irreverence

See this by Dan Koe:

6: Make your audience feel something.

Emotion wins.

• Curiosity
• Excitement
• Frustration
• Anger

An emotional hook makes you want to read on.

Like this by Matt Gray:

7: Deliver on the promise.

It’s clickbait if it doesn’t deliver. Avoid this like the plague.

Clickbait leaves your audience disappointed.

So make sure your thread follows through on the promise.

• Practical tips
• Examples
• Systems

See this beauty by Wes Kao: